India Mobile Handset Market Share
Friday, August 27, 2010
With the number of subscribers expected to reach 1bn by FY13 driven by rising penetration in rural areas we expect the Indian handset market to record a 24% CAGR over the next 2-3 years-from 157mn units in FY10 to 300mn units in FY13. We believe that this growth will be driven by both, new subscriber additions and strong replacement demand on a rising subscriber base.
Nokia has been the market leader and has dominated the Indian handset market with over 60% market share historically. However, with the entry of Chinese whitebox phones, Nokia started to lose substantial market share as these phones were not only cheaper but also offered features such as dual sim.
Over the past couple of years, a number of domestic Indian brands including Spice, Micromax, Karbonn etc have come up which simply import phones from various Chinese manufacturers and rebrand and sell them in the Indian market. These companies have been a greater success as they have invested in brand building and better marketing besides having a wider distribution presence than the local Chinese brands.
As such, Indian brands have garnered a market share of 12-14% over the past 2-3 years, largely at the expense of global brands (mainly Nokia).
Why Spice and MicroMax a Big Success ?
THey has been trying to differentiate itself from other domestic brands by designing its own phones and bringing out its own VAS and software that is pre-loaded in its handsets. These companies are also broadening its product portfolio by introducing Qwerty phones, phones with 12 MP camera and Android phones.
Nokia has been the market leader and has dominated the Indian handset market with over 60% market share historically. However, with the entry of Chinese whitebox phones, Nokia started to lose substantial market share as these phones were not only cheaper but also offered features such as dual sim.
Over the past couple of years, a number of domestic Indian brands including Spice, Micromax, Karbonn etc have come up which simply import phones from various Chinese manufacturers and rebrand and sell them in the Indian market. These companies have been a greater success as they have invested in brand building and better marketing besides having a wider distribution presence than the local Chinese brands.
As such, Indian brands have garnered a market share of 12-14% over the past 2-3 years, largely at the expense of global brands (mainly Nokia).
Why Spice and MicroMax a Big Success ?
THey has been trying to differentiate itself from other domestic brands by designing its own phones and bringing out its own VAS and software that is pre-loaded in its handsets. These companies are also broadening its product portfolio by introducing Qwerty phones, phones with 12 MP camera and Android phones.
MSN India Got the Talent hunt - Vote & Win
Thursday, August 26, 2010
India’s Got Talent is the latest flavour of the season, with conversations & opinions on the contestants making the rounds in offices, colleges, households & even on facebook statuses – We decided to partner with India’s Got Talent II to bring together two of the most interactive & entertaining platforms for consumers – IGT & MSN!MSN India actually gives you the opportunity to select India’s brightest new star in the new series of India’s Got Talent (IGT) and also rewards the ‘best judge’! The voter, whose choice of finalists matches with that of the expert celebrity judges- Kirron Kher, Sonali Bendre & Sajid Khan gets two tickets to the Grand Finale of India’s Got Talent II in Mumbai!
You can choose your favorites, once a day, every day and make your vote count. So if you think you know who the next IGT winner is going to be, share it with the world on http://msnindia.com/igt and who knows you and your plus one could be the one watching the Grand finale of India’s Got Talent this season!
Net2Mobile - Send SMS and Earn
Tuesday, August 24, 2010
Micro Business Models in the Mobile World evolve in India but hardly any of them make it big because of poor planning and restriction of scalability.
As soon as the National Do Not Call Registry came into place, Subscriptions to read SMS messages mushroomed. With the Telecom Tariff war putting cost of SMS at 1 Paisa, a new business model has emerged - Send SMS and Get Paid too at the cost of an Advertiser.
Net2Mobile is the first such company cashing in on the boom, but this will go bust as soon as the Advertising Budgets of Corporate India drys up. The site is hosting banner ads making the whole model sick from day one. Who cares, make the best use of it while you can.
As soon as the National Do Not Call Registry came into place, Subscriptions to read SMS messages mushroomed. With the Telecom Tariff war putting cost of SMS at 1 Paisa, a new business model has emerged - Send SMS and Get Paid too at the cost of an Advertiser.
Net2Mobile is the first such company cashing in on the boom, but this will go bust as soon as the Advertising Budgets of Corporate India drys up. The site is hosting banner ads making the whole model sick from day one. Who cares, make the best use of it while you can.
Free Blu-Ray DVD Ripper Download
Friday, August 20, 2010
Your search for ripping Hig Definition Blue Ray DVDs comes to an end with one of the best Desktop Softwares ever created - Aiseesoft Blu-ray Ripper.This software can convert Blue-Ray disks to HD XviD/DivX,HD AVI, HD MP4, MOV, HD WMV files and to any other video formats such as AVI, MP4, WMV, MKV, FLV, SWF, etc The conversion speed is terrific as we tested it on our Windows XP Professional OS Client machine.
You can also use this to rip any DVD and convert it to most supported motion pictures format. The best feature we liked about this is being an absolute standalone software without any dependencies whatsoever.
You can
MSN Freedom Photography Contest to Celebrate Indian Independence
Monday, August 09, 2010
Microsoft which has lately revamped its Hotmail and Live Services has unveiled a Freedom Photography contest to celebrate the forthcoming Indian Independence day.In a truly democratic fashion, visitors to the site will vote and choose the best photograph which will be clicked on the theme - What does Freedom Mean to You ? The winner will walk away with a cool XBox 360 Gaming Console.
You can upload your pictures here.
