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Just Tech 2.0.

My Wired Life

Indians go Hollywood for DVD Rental - BigFlix

Saturday, October 25, 2008

The DVD Rental Business which mushroomed in India in the past 18 months has a new story to tell. Most customers rent Hollywood Movies on DVD media than Bollywood movies, according to Reliance Entertainment's BigFlix. The myth when these companies started to operate was Hindi / Desi regional movies would fare better but it isn't happening.

Bollywood movies have widespread release as well as the quality of the content is not good for repeated viewing. [Our Desi directors like Ramu must get out of the poor Blackmagic mood and develop some real good content] While in case of Hollywood movies, BigFlix observed that viewers have seen the same movie on DVD more than once.

BigFlix has been operational for over a year now and has really big plans in the home entertainment space including tying up with set-top box manufacturers to make their movies downloadable via Cable or DTH and play the same in DRM environment.
Written by Technlogy Analyst, 9:21 AM


1 Reader Views:

Interesting post. Some bollywood movies are really good but others are really poor, so its a bit hit and miss, i can see why this is happening.
commented by Anonymous I love online DVD rental, 10/27/2008 6:16 PM  

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