Rediff iShare + Zoom TV Shake Hands
Friday, November 16, 2007
Rediff's Social Portal iShare which has aggregated / user created audio and video content. Now, Rediff iShare has joined hands with Zoom, a lifestyle and entertainment channel in India to offer Internet users access to popular Zoom content via iShare's video platformThis is a fantastic move for several reasons - When popular content owners such as Eros and T-Series are suing YouTube for piracy, Rediff ishare gets the latest Celebrity Gossip from Bollywood to cricketers and models through legal channel - Zoom TV.
Zoom can also get ready feedback on how much consumers liked the video through iShare's rating system and how many viewed it helping the company cater to the growing needs of the smart Net savvy Indian consumer. You can watch the Videos here.