Lee - from Blue Jeans to BlueCasting in Indian Malls
Tuesday, November 21, 2006
Lee, is going for BlueCast promotions to sell its Blue Jeans.What is BlueCast - BlueCast is a process in which you use your Bluetooth enabled phone to receive mobile content.
Lee wants to promote this in Malls of Bangalore / Bengalooru and Mumbai. Malls will be the exclusive BlueCast zone and if you step into the mall and have a Bluetooth enabled phone, you will be given an option to receive the ad content and also a coupon to spend in the mall.
So the next time you are at a mall in either of these cities, be sure to watch a Blue ad and enjoy a FREE mobile coupon :-)